- you are required to describe the profiles of two different customer segments in the gym/fitness...

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- you are required to describe the profiles of two differentcustomer segments in the gym/fitness club market. Then after youhave posted the details of your segments, you are required tofurther analyse one of your classmates' identified segments.
Start by looking again at the "snack food market segments" thatwere presented in lesson 6.4. You should use a similar structurefor this activity (but only two segments arerequired, not six!).
Describe the characteristics of two different customer segmentsin the Australian gym/fitness club market.
Make sure that you use as many of the different segmentationvariables as possible (as long as they are relevant to thismarket).
The industry report from IBISWorld may also be of assistance ifyou currently don't have a good understanding of this industry.

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The australian gym and fitness market has been growing for the last 5 years driven primarily by 2 trends 1 Rise of the budget gym chains 2 the fully premium and functional fitness based gyms Basis the above and some excerpts from the trends in the IBIS world report the 2 segments that we can analyse are 1 Jack and Jane Mathews 60 and 55 respectively have retired after many years of working in various corporates Jack was a corporate lawyer and Jane an accountant They live in a small bunglow in the suburbs outside sydney Their children See Answer

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