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You are now in charge of the Reese's original peanut butter cup brand. What message...

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Accounting

You are now in charge of the Reese's original peanut butter cup brand.
What message execution style (look it up in the text) will you use for your advertising?
What two mediums (look it up in the text) will you use to promote your new product?
Write an objective to defend your request to spend $5M on advertising this year. Hint - objective = results that have a deadline and are measurable..

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