You are employed by a market research agency that has just beencontracted by Woolworths in South Africa to conduct a studyexamining the relationship between retail crowding and shoppingsatisfaction. Write an essay in which you discuss the researchmethods you propose to employ to conduct the research.
The term ‘research methods’ refers to a number of factors thatneed to be discussed. Please structure your essay using thefollowing headings: ? Research approach and design; ?Participants and sampling; ? Measurement; ?Data analysis; and ? Ethical considerations.
