You are deciding whether or not to purchase a display advertising campaign on a CPC...
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You are deciding whether or not to purchase a display advertising campaign on a CPC or CPM basis. The CPC price is $1.53 and the CPM price is $5.67. a. If the expected CTR is 0.5%, which option is less expensive? b. If the expected CTR is 2.5%, which option is less expensive?
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