You are a newly hired employee at the health department. Yoursecond day at work, you are put in charge of a diabetes awarenessprogram with pamphlets and lectures in a wide variety of targetaudiences. After speaking with other supervisors, you have beenasked to develop a pyramid type program where you train a group ofindividuals who will then go out and train others. Clearly yourknowledge of diffusion theory adoption categories is important.
What aspects of the innovation would be important to highlightin educating the public?
Outline how you would use adopter categories
Who would you expect to include in each of the groups?
How would you target these groups?
How would you evaluate your effort?
What specific factors would you examine?
What are your goals for the program? Why?
