You are a junior sales associate working for Chicago BMW Motorcycle. Because of the economic crises,...

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You are a junior sales associate working for Chicago BMWMotorcycle. Because of the economic crises, sales of motorcycleshave taken a huge hit across the board. When money is tight, peopletend to cut back on luxurious "toys" such as expensive bikes. BMWrelies on a well-heeled clientele, much of it composed ofmiddle-aged men. However, the German motorcycle manufacturer hasbeen trying to capture a share of the market larger than the 2percent it has occupied in the United States. Even the ever-popularHarley-Davidson bikes have suffered a decrease in sales of about 30percent in the last two years. A recent article about the industryin BusinessWeek stated the Harley-Davidson is now trying to appealto women riders. You bring the piece to the attention of your boss,Dale Bell, and he asks you to find out what exactly Harley-Davidsonis doing.
YOUR TASK
Visit the Harley-Davidson USA Website and study how thelegendary motorcycle manufacturer is targeting female riders. Writean informational report in memo form addressed to Dale Bell. Whichof its motorcycles does your competitor promote as ideal for womenand why? How about apparel? What other ways has Harley-Davidsonfound to attract female riders?
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Dera Mr Bell I am a junior sales associate at one of the store and i wanted to work on the improvement of the sales of our motorcycles I wanted to target the areas where the sale is very minimal and after doing some research it came into my mind that our immediate competitor in the industry are doing a lot better when it comes to See Answer

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