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X Question 4/10 1 point Assume that measure A is expected to lead to improvements...

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Accounting

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X Question 4/10 1 point Assume that measure A is expected to lead to improvements in measure B. If no statistically significant relationship is found between the two performance measures, what could explain the insignificant relationship? O A) Organizational barriers are preventing improvements in measure A from translating into improvements in measure B B) Contrary to the company's hypothesis, improvements in the performance dimension captured by measure A do not lead to improvements in measure B 0 C) Even though the performance dimension captured by measure A is actually a driver of measure B, the method used to calculate measure A is bad (e.g., it uses too few scale points, the questions are misleading, or it asks about performance dimensions that do not drive customers' purchase behavior) O Either B or C could explain the insignificant relationship NEXT

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