Writing Assignment is to develop marketing mix strategies toensure a value offering for my the target market "Kids and kidsgrown up futuristic fantasy Park" service for Walt Disney Need toanswer the below questions any input will be appreciate
Offering. Describe yourproduct or service offering as it is currently in terms of featuresand benefits, price and the total cost of ownership as discussed inthe week's readings. Is it more product dominant or servicedominant? What are the tangible and intangible aspects?
Type of consumer offering. Based onthe four categories of type of offerings discussed in coursecontent, describe the category in which your product or serviceoffering belongs. Based on your new target market, would thatcategory of the offering change and if so, how? How would it changethe marketing strategy?
Product line extensions or new productdevelopment. Should the currentproduct or service be modified to more fully meet the needs of yournew target market? Would the changes constitute a new product line,a product line extension or a new product? If no product changesare needed, how does the same product or service meet the need ofyour target market differently than current customers? Would theproduct line extension or new product allow the offering to occupyuncontested space in the perceptual map for the target market ascovered in thr previous paper?
Product lifecycle. Inwhich stage of the product lifecycle is your product or serviceoffering now? Would the changes described in number 3 above changethe lifecycle stage and if so how? What would this mean to thelifecycle marketing strategy?
