World Wide Web Wares (4W, for short) is an online retailer of small kitchen appliances...

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World Wide Web Wares (4W, for short) is an online retailer of small kitchen appliances and utensils. The firm has been around for a few years and has created a nice market niche for itself. In fact, it actually turned a profit last year, albeit a fairly small one. After doing some basic research on the company, you've decided to take a closer look. You plan to use the price-to-sales ratio to value the stock, and you have collected P/S multiples on the following Internet retailer stocks: table below.. .

a. Find the average P/S ratio for these three firms.

b. Given that 4W is expected to generate $48 million in sales next year and will have 7 million shares of stock outstanding, use the average P/S ratio you computed above to put a value on 4W's stock.

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X Data Table (Click on the icon located on the top-right corner of the data table below in order to copy its contents into a spreadsheet.) P/S Multiples 4.8 Company Amazing.com ReallyCooking.com Fixtures & Appliances Online 4.3 4.1 Print Done

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