With regards to a publicity campaign on plastic drink bottles. Answer question 1 Q1. Elements and structure...

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With regards to a publicity campaign on plastic drink bottles.Answer question 1
Q1. Elements and structure of the campaign (what communicationmethods will be implemented and sequence in which communicationsmethods will be delivered)

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Elements of the campaign To promote a product in the market publicity of the product is very important In other words product should be communicated to the target market in the most efficient way in order to get the better market positioning For plastic drink bottles we can include following elements for the campaign 1 Define the target audience This element deals with the definition of the target market or customers In other words who will buy the product The more narrow definition of the target the better results will be For plastic drink bottles we can consider youth children and people who travels a lot as our target audience 2 Search for contact lists After defining the target audience now its time to search for contacts in the target market For plastic drink See Answer

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