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With new Nutritional Fact label requirements taking effect in 2020, Coca-Cola is testing Coca-Cola Stevia,...

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Accounting

With new Nutritional Fact label requirements taking effect in 2020, Coca-Cola is testing Coca-Cola Stevia, which will be sweetened only with the natural ingredient stevia. A potential showstopper for this product is likely to be: With new Nutritional Fact label requirements taking effect in 2020, Coca-Cola is testing Coca-Cola Stevia, which will be sweetened only with the natural ingredient stevia. A potential showstopper for this product is likely to be: Previous products with stevia sweetener had a bitter aftertaste. A lower profit margin due to the added costs of expensive ingredients. Cannibalization of the company's existing sodas. A lack of advertising on television

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