with Calculations please Product X is a consumer product with a retail price...
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with Calculations please
Product X is a consumer product with a retail price of dollar9.95. Retailer's margins on the product are 40percentage and wholesaler's margins are 8percentagee (based on the selling price). The size of the market is dollar300,000,000 annually (based on retail sales); product X' share (in dollars) of this market is 17.3percentagee. The fixed costs involved in manufacturing Product X are dollar1,400,000 and the variable costs are dollar0.86 per unit. The advertising budget for Product X is dollar2,000,000. Miscellaneous variable costs (e.g., shipping and handling) are dollar0.04 per unit. Salespeople are paid entirely by a 12percentagee commission based on the manufacturer's selling price. Product manager's salary and expenses are dollar90,000
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