Williams Incorporated produces a single product, a part used in the manufacture of automobile transmissions....
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Williams Incorporated produces a single product, a part used in the manufacture of automobile transmissions. Known for its quality and performance, the part is sold to luxury auto manufacturers around the world. Because this is a quality product, Williams has some flexibility in pricing the part. The firm calculates the price using a variety of pricing methods and then chooses the final price based on that information and other strategic information. A summary of the key cost information follows. Williams expects to manufacture and sell parts in the coming year. While the demand for Williams's part has been growing in the past years, management is not only aware of the cyclical nature of the automobile industry, but also concerned about market share and profits during the industry's current downturn.
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