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William George is the marketing manager at Crunchy Cookie Company. Each quarter, he is responsible...

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Accounting

William George is the marketing manager at Crunchy Cookie Company. Each quarter, he is responsible for submitting a sales forecast to be used in the formulation of the companys master budget. George consistently understates the sales forecast because, as he puts it, I am reprimanded if actual sales are less than Ive projected, and I look like a hero if actual sales exceed my projections.

b. What measures might be taken by the company to discourage the manipulation of sales forecasts?

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