Why is it unusual to develop a global marketing campaign for a
global acting financial institution?...
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General Management
Why is it unusual to develop a global marketing campaign for aglobal acting financial institution? Give reasons and examples foryour answer. .
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Answer culturally While advancing an item or brand globally a company must make choices regarding tradeoffs among standard and local messages A solitary message is cheaper to deliver and maintains the consistency of the brand however it may not perform well in certain areas because of contrasts in cultural values or expectations A global company should carefully research the various markets and prepare to make adjustments to its item and messaging any place required At times this requires changing a name for example the Chevy Nova didnt sell well in Spain as no va in Spanish means no go In some cases it even includes changing the
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