Why is free cash flow (FCF) important and how does it help investors? Please discuss....

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Accounting

Why is free cash flow (FCF) important and how does it help investors? Please discuss. Also, explain how to use the free cash flow valuation model to find the price per share of common equity.

Suppose a firm estimates its overall cost of capital for the coming year to be 10%. What might be reasonable costs of capital for average-risk, high-risk, and low-risk projects?

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