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Why does an organization tackle stage four in the product development process, business case analysis? To...

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General Management

Why does an organization tackle stage four in the productdevelopment process, business case analysis? To weed outpotentially expensive failed products To be sure a product willbring enough financial returns to justify its significantdevelopment costs To evaluate the product launch and generate a newcycle of product idea generation

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To be sure a product will bring enough financial returns to justify its significant development costs In the business development process the stage of business case analysis is for putting together the    See Answer
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