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Why consumer behavior research is important in marketing. Indicate what aspects of psychology/sociology/anthropology/communication that you believe are most...

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Psychology

Why consumer behavior research is important in marketing.Indicate what aspects ofpsychology/sociology/anthropology/communication that you believeare most relevant to strategic marketing, as well as how people'sindividual traits have an impact on how they respond to differenttypes of marketing.

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One of the most important things about the success of any company that is in operation in the global market is to identify their potential customers their purchase behaviour and their buying power Since    See Answer
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