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Why are some customers willing to pay a premium price for national brands over private labels?

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Operations Management

Why are some customers willing to pay a premium price fornational brands over private labels?

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Why are some customers willing to pay a premium price for national brands over private labels This is primarily owing to the following reasons 1 A national brand gives a sense of national identity to the customer that a private label will never Hence the willingness to pay extra 2 A national brand    See Answer
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