Whole Foods. By 2006, Whole Foods Market had evolved into the “world’s largest retail chain of...

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Whole Foods. By 2006, Whole Foods Market had evolved into the“world’s largest retail chain of natural and organic foodssupermarkets.” Their rapid growth and success is primarily due tobeing highly selective about what they sell, as well as beingdedicated quality standards and core values. However, sales growthhas slowed. CEO John Mackey is highly committed to these values,however, the company needs to survive, and thus WF has agreed to asale to Amazon for more than $13B. What are the key issues thatfacing Whole Foods? Evaluate the sale in terms of its likelihood toresolve these key issue. What alternative courses of action couldWhole Foods have taken? Evaluate each course of action (pros andcons). Recommend the best course of action.

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Whole Foods By 2006 Whole Foods Market had evolved into the worlds largest retail chain of natural and organic foods supermarkets Their rapid growth and success are primarily due to being highly selective about what they sell as well as being dedicated quality standards and core values However sales growth has slowed CEO John Mackey is highly committed to these values however the company needs to survive and thus WF has agreed to a sale to Amazon for more than 13B The key issues that facing Whole Foods 1 Brand awareness and Product differentiation and separation For quite a long time upon years Whole Foods appreciated a job as a pioneer in the normal and natural nourishments classification and in this way had little need to unmistakably convey how extraordinary it was from other supermarkets You could stroll into an area and the organizations image separation was promptly evident A portion of that edge has blurred with time as contenders have come calling for Whole Foods benefits For instance Kroger currently routinely cuts out areas of a few thousand square feet in its stores to bunch reasonable nourishments in settings that review if just faintly the Whole Foods encounter So the food merchant by and by winds up expecting to remind clients about what really energizes their inclination for the brand After a fruitful dispatch of another promoting effort named Qualities Matter a year ago the administration is promising a higher showcasing spend in 201617 and in addition new arrangement of messages which will expand on the subjects of value and straightforwardness 2 Tough Competition through rivels and chances of product cannibalization Entire Foods equivalent store deals have been in decrease since a year ago and progressively the failure to lift samestore income is because of infringement from substantial contenders for example WalMart Stores However it likewise originates from territorial and nearby merchants which rival Whole Foods in each new market it enters In the organizations financial final quarter income phone call with experts CEO John Mackey came down the organizations technique to defeat rivalry along these lines Indeed we will be aggressive on cost where we See Answer

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