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Who might participate in the buying process? How can The Plant Web and the associated marketing...

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Operations Management

Who might participate in the buying process? How can The PlantWeb and the associated marketing campaign impact each of thebuying-decision participants?

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The major participants in business buying process are 1 Initiatorsare the ones who initiate or recognize the need of a particular product requirement in the organization for enhancement or to combat depravationwhen the top management maintenance or the engineering department or may such recognise or feel the need these people who initiate or start the buying process are called initiators 2 Usersare the ones who are going to use the product or    See Answer
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