Whitmore Glassware makes a variety of drinking glasses and mugs. The companys designers have discovered...
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Whitmore Glassware makes a variety of drinking glasses and mugs. The companys designers have discovered a market for a 16 ounce mug with college logos. Market research indicates that a mug like this would sell well in the market priced at $26.78. Whitmore only introduces a product if they can an operating profit of 30 percent of costs.
Required: What is the highest acceptable manufacturing cost for which Whitmore would be willing to produce the mugs? (Round your answer to 2 decimal places.)
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