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Which of the following statements BEST describes the purpose of the balanced scorecard approach? ...

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Accounting

Which of the following statements BEST describes the purpose of the balanced scorecard approach?

a. The goal of the balanced scorecard approach is to maximize shareholder wealth.

b. The goal of the balanced scorecard approach is to develop a set of organizational performance measures to assist the organization in implementing its strategies.

c. The goal of the balanced scorecard approach is to maximize operational efficiency.

d. The goal of the balanced scorecard approach is to maximize profits.

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