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Which of the following statements about customer profitability and product profitability is/are likely to be...

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Accounting

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Which of the following statements about customer profitability and product profitability is/are likely to be true? 1. If a firm has product profitability information, then customer profitability information would not be necessary. 2. Activity-based costing can be helpful to accurately determine product profitability but is less useful for public sector entities which are trying to reduce cost of providing services to the community 3. Customer profitability information is less useful for firms that have a diverse set of customers compared to firms that have similar customers. Statement 1 only Statement 2 only Statement 3 only Statements 1 and 2 only None of the statements is true

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