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Which of the following statements about crafting a strategy to be competitively successful in the markets for action cameras and drones IS true? Once a company devises a strategy and set of competitive actions/efforts that is competitively successful, it does not have to pay much attention to responding and adjusting its strategy and competitive actions/efforts to combat the shifting strategies and competitive efforts of rival companies. Very often the most appealing competitive approach a company can employ is a "more value for the money" strategy (for example, selling 8-star cameras and drones at lower prices than other 8-star brands) where your competitive advantage is an ability to incorporate "upscale" product attributes with high buyer appeal at a lower cost than rivals-- and thereby underprice rival brands of cameras and drones having comparable attributes and P/Q ratings. In GLO-BUS, there are multiple strategic approaches and sets of competitive efforts/action that, if properly designed and well-executed, are capable of producing competitive success in the global market for cameras/drones, provided they are not overpowered or thwarted by even more potent strategic approaches and competitive actions/efforts that are well- executed by rival companies. Whether a company is operating cost officiently is not especially important in devising a successful and profitable strategy, so long as its sales/market shares of cameras /drones in the 4 geographic regions are above the industry averages. For a company to compete successfully, it needs to exert greater competitive efforts on all

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