Which of the following is an example of a "pull" communication strategy (as opposed to a...

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General Management

Which of the following is an example of a "pull" communicationstrategy (as opposed to a "push" strategy)?
Select one:
a. A furniture retailer recommending a particular dining table to aconsumer
b. A sales representative from Arnott's selling Tim Tam biscuits toWoolworths
c. A soft-drink manufacturer paying a famous singer to featuretheir cola drink in a music video
d. A computer manufacturing company offering incentives toretailers to sell their products

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Answer c A softdrink manufacturer paying a famous singer to feature their cola drink in a music video Explanation A push strategy involves pushing the products to consumers A manufacturer convinces a wholesaler or retailer to carry their products the wholesaler persuades See Answer

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