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When it comes to marketing and communications, government contractors and public sector IT providers face a...

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Economics

When it comes to marketing and communications, governmentcontractors and public sector IT providers face a set of uniquechallenges. The authors present 6 innovative B2G marketingstrategies. Select one of the six strategies and discuss yourthoughts on the approach and how you feel the strategy would orwould not be effective.

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Develop a compelling website that will help your plan and position your brand Its not enough to have a successful product if you cant express it with every breath the company takes You can start to define your identity and branding with a focus on optimizing your website around your potential government customers needs especially in terms of SEO and user experience Your website is the key marketing tool and    See Answer
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