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What is the role of metrics in social media marketing programs? How do the metrics used...

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Economics

What is the role of metrics in social media marketingprograms? How do the metrics used in decision-making vary atdifferent levels of the organization?

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Social media analytics is the use of data to calculate the effect on a companys sales from social media operation Marketers also use social media monitoring tools to track social network behavior and collect information about how a subject related to a brand product or business is viewed There is currently a lot of discussion about which metrics are most useful for understanding the needs and desires of the consumer Many advertisers tend to look at conventional measures of user interaction such as clickthrough rates page time content    See Answer
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