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What is the pricing strategy of the heinz ketup and justify why the company is using...

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General Management

What is the pricing strategy of the heinz ketup and justify whythe company is using that particular pricing strategy?

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The pricing strategy of a product defines how the product will be perceived and received by the consumers Each product within a brand might have different pricing strategies to suit the specific requirements There are multiple strategies that can be used for a product such as Premium pricing Economy pricing Competitive pricing Bundle pricing etc In the case of Heinz    See Answer
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