What is the most important risk factor for Coca Cola in 2017? ...

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Accounting

What is the most important risk factor for Coca Cola in 2017?
Increased competition could hurt our business
If we do not address evolving consumer preferences, our business could suffer
If we are not successful in our innovation activities, our financial results may be negatively affected
Water scarcity and poor quality could negatively impact the Coca-Cola systems costs and capacity
Obesity and other health-related concerns may reduce demand for some of our products

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