What is the Implicit Association Test (IAT) and internalization
of norms? Explain
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Psychology
What is the Implicit Association Test (IAT) and internalizationof norms? Explain
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People dont always say whats on their minds One reason is that they are unwilling For example someone might report smoking a pack of cigarettes per day because they are embarrassed to admit that they smoke two Another reason is that they are unable A smoker might truly believe that she smokes a pack a day or might not keep track at all The difference between being unwilling and unable is the difference between purposely hiding something from someone and unknowingly hiding something from yourself The Implicit Association Test IAT measures attitudes and beliefs that people may be unwilling or unable to report The IAT may be especially interesting if it shows that you have an implicit attitude that you did not know about For example you may believe that women and
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