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What is the difference between targeting and mass marketing and the pro and cons of each...

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Economics

What is the difference between targeting and mass marketing andthe pro and cons of each marketing.

Also, you was a marketer, would I focus on mass or targetmarketing and why.

Answer these questions with good reasoning and use examples toillustrate the topic and use questions to further expandthinking.

Answer & Explanation Solved by verified expert
4.3 Ratings (643 Votes)
Target marketing reach for small group of people smaller segment of the society such as rich old children baby women etc Specific group of people are there main target Whereas mass marketing is done for large number of people without considering any specific group Advertisment is done through tv newspaper radio etc ADVANTAGES OF MASS MARKETING 1 Possibility of getting new customer as it reach large    See Answer
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