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What is the difference between persuasion used in marketing versus the persuasion used in getting people...

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Psychology

What is the difference between persuasion used in marketingversus the persuasion used in getting people to buy into extremeviewpoints, such as those of a cult?

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A cult is a group of people who organize around a strong authority figure Cults like many other groups attempt to expand their influence for the purposes of power or money However to achieve these ends destructive cults employ a potent mixture of influence techniques and deception to attain psychological control over members and new recruits This fundamental level of control is known alternatively as brainwashing thought reform or mind control A successful induction by a destructive cult displaces a persons former identity and replaces it with a new one That new identity may not be one that the person would have freely chosen under    See Answer
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