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What is channel conflict? Provide one example each of 1) vertical channel conflict and 2) horizontal channel...

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General Management

What is channel conflict?

Provide one example each of 1) vertical channel conflict and 2)horizontal channel conflict

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Channel conflict is a situation when the channel partners thru whcih sales happen are in conflict with the manufacturing vendor or in conflict with one another The channel partners believes actions of each other or the manufacturer hinder them in achieving their goals sales target The first situation    See Answer
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