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What is category management and why is it used in retailing? Give a specific example.

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General Management

What is category management and why is it used in retailing?

Give a specific example.

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3.8 Ratings (376 Votes)
Category management is the work of managing the categories of goods and services at the organization level in relation to its purchase and sales when it is broken down or narrowed down in many categories and subcategories For    See Answer
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