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What generic business strategy Moncler is using to achieve competitive advantage? List and explain the specific steps...

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General Management

What generic business strategy Moncler is using to achievecompetitive advantage?

List and explain the specific steps Moncler is taking to implementthis strategy?

Compare and contrast their strategy with other luxury brands yourecognize (Gucci, Chanel, Dior, Armani, etc.)


Answer & Explanation Solved by verified expert
4.3 Ratings (540 Votes)
Moncler has adopted a product differentiation marketing strategy With this they are able to charge premium pricing and gain a loyal customer base for themselves It is an Italian luxury fashion brand that is most popular for its skiwear Their impressive quality that can withstand harsh weather conditions and unique design has made them differentiated from the competitors 2 Moncler is built upon three strategies great quality unique design and impressive    See Answer
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