What can a company do to capture the attention of the Gen Z individual? ...

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Accounting

What can a company do to capture the attention of the Gen Z individual?

Can you give an example of a company's marketing campaign targeting the Gen Z market?

Gen Z: Gen Z is the newest generation to be named and were born between 1997 and 2012/15. They are currently between 8-23 years old (nearly 68 million in U.S.)

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