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What are the advantages of spending much money on retailer support in industry ?

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Operations Management

What are the advantages of spending much money on retailersupport in industry ?

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Since question is asked in general we can discuss it from 3 perspectives From the perspective of suppliers the most valuable benefits provided by retailers are the opportunities they offer for reaching the suppliers target market generating product demand through retail promotions other promotional activities and providing consumer feedback From the perspective of customers they are given a    See Answer
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