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What are 7 or more key ways in which marketers (in hotels and other companies) could...

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General Management

What are 7 or more key ways in which marketers (in hotels andother companies) could actively and effectively engage withTripAdvisor? One way to answer this question is to assume that youare the CEO of a hotel and your TripAdvisor ratings at below 2(where 5 is the best). What specific strategic initiatives wouldyou as the CEO pursue to address this situation?

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Solution What is your strategy when dealing with bad reviews Heres what we learned Strategize to get the results you want Use the right tone when apologizing Reach out but only when necessary Dont shy away from apologizing publicly Dont brush negative comments under the rug Dont try to fix something by offering something you cant promise Use negative reviews as a way to grow Always work towards a solution Be sure to investigate and then be proactive Use negative comments to fuel yourself forward Strategize to get the results you want You have to set up a strategy to get the results you want That means coming up    See Answer
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