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what all comes under marketing?

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General Management

what all comes under marketing?

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Marketing is nothing but promoting a product or services or brand It is the process by which value is created and needs wants and desires of customers are fulfilled So it is not just about selling and advertising The origin of modern marketing started in the form of trade Later people came up with the concept that requires an individual and organization for successful exchange process The development of modern marketing happened through three different stages Production era In production era firm used to focus on production process and how soon they can produce goods efficiently Demands were always high and supply was less Hence they did not worry more about the sales However with industrialization things started changing There were changes seen in marketing and commerce with the use of machinery and equipment which replaced the manual labor Production was given more importance than marketing in this era Sales era With the change in market conditions the sales were not happening automatically so the supply was higher than demand in this era Manufacturer came up with the idea of advertising their goods and aggressive personal selling in order to move their products and convert into cash Due to aggressive selling using the high pressure sales technique    See Answer
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