Welcome Inc. is a chain of fast-food restaurants located in major metropolitan areas in the South....

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Welcome Inc. is a chain of fast-food restaurants located inmajor metropolitan areas in the South. Sales have been growing veryslowly for the last two years. Management has decided to add somenew items to the menu, but first, managers want to know more abouttheir customers and their preferences.
What kind of research design/s would you recommend? Why? Also,recommend various data-collection technique/s to be used in thechosen design/s. Provide the rationale.
5. Rohtak Police wants to find out if the level of alcohol consumedby the driver impacts his braking response time. The PoliceSuperintendent suspects that ‘age of the driver’ and ‘mobile phoneusage during driving’ might also affect the braking response time.They hire you to reach conclusions regarding the matter usingexperiments.
(a) Identify the dependent and independent variable/s for yourexperiment. Which Statistical Design would you adopt for yourinvestigation? And why?
(b) Graphically present all the main effects and interactioneffects possible in this case. Make hypothetical scenarios with thefollowing levels:
Level of Alcohol
Low, Medium, High
Age of the driver
Young, Old
Mobile usage
Yes, No

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3.8 Ratings (471 Votes)

In reference to the context it is evident that the restaurantsare unable to grow their business and this is happening due to thelack of research being conducted over a year in order to evaluatecustomer preferences It is very important to note that restaurantsmust remain in trend in order to drive the sales growth Thecustomers should not feel outdated with the ambience and theoverall customer service experience It is always better to readreviews on portals about competitors ask the customers about theirfeedback if they are registered then surveys must be sent to themto better understand consumer behaviorPeriodic researches must be conducted to comprehend customerschanging preferences with time I would suggest qualitative andquantitative research options Let us now understand each one indetails and find out the various ways through which data will becollectedQualitative research See Answer

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