Watch the video "Advertising, Sales Promotion, and Public Relations." Discuss the strengths and weaknesses of each...

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General Management

Watch the video "Advertising, Sales Promotion, and PublicRelations." Discuss the strengths and weaknesses of each form ofcommunication. Explain why marketers would choose to use each formwithin a consumer products promotion. Illustrate your ideas withspecific examples.

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Strength of Advertising a Introducing a new product in the market Advertising plays a major role in introducing a new product onto the market This spurs people to buy the commodity b Expansion in the market This helps the supplier to further grow its business This helps to explore new product markets and to preserve existing markets This plays a sheet anchor role in extending the advertisement for the goods of the manufacturer even by transmitting the customers residing in the distant and remote areas c Promotional promotes the mass production of goods which raises sales volume In other words with each increase in sales sales can be increased with extra promotional spending and marketing expenses should decrease Disadvantages of Advertising a Encourages sale of inferior product Each producer projects its product as a superior one Accordingly the consumer can not determine which product is really fine Consequently even after charging a premium price for it it is difficult to obtain a good quality product If a seller gets a good price for some inferior product it will become See Answer

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