. Watch the following video clip about Pike Street Fish Market by pasting the following link...

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General Management

. Watch the following video clip about Pike Street Fish Marketby pasting the following link into your browser:https://www.youtube.com/watch?v=CXbYQPa9OVY. Provide answers to thefollowing questions based on the video content. a) Who was thechange agent in this change situation? Is this person an internalor external change agent? How did this help/hurt his ability tobring about change? b) What strategies were used to bring about thechange and get buy-in? c) What was different about Pike Street FishMarket after the change process, in terms of the employees andtheir interactions with each other and customers? d) How did theowner change his management style---how was it before the changeand how was it different after the change?

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The Change agent was Mr Jim Bergquist He was an external change agent He could see the business from a fresh perspective and brought new and innovative ideas by being an external change agent which helped to bring the change b The work was being carried out as a game rather See Answer

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