Watch one hour of prime-time television and answer the followingquestions. You will need a watch or clock with a second hand andundivided attention during commercials. In a one-hour (full60-minute) period, how many minutes were devoted to advertising?How were they distributed throughout the hour? How many commercialswere 60 seconds long? 45 seconds? 30 seconds? 15 seconds? Werethere any other commercial lengths? Was the same product advertisedmore than once during the hour? Were the commercials identical? Ina “pod” of several commercials, do you feel that one position isstrongest? Is being first the best? Is being last the best? Why?How well do the commercials fit with the program? Do the programsand the products have similar target markets? Which executionalstyle of advertising was used the most? If you are watching viastreaming service -how is it changing advertising? Discuss theadvertising patterns.
