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Watch one hour of prime-time television and answer the following questions. You will need a watch...

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General Management

Watch one hour of prime-time television and answer the followingquestions. You will need a watch or clock with a second hand andundivided attention during commercials.

  • In a one-hour (full 60-minute) period, how many minutes weredevoted to advertising? How were they distributed throughout thehour?
  • How many commercials were 60 seconds long? 45 seconds? 30 seconds?15 seconds?
  • Were there any other commercial lengths?
  • Was the same product advertised more than once during the hour?Were the commercials identical?
  • In a “pod” of several commercials, do you feel that one position isstrongest? Is being first the best? Is being last the best?Why?
  • How well do the commercials fit with the program? Do the programsand the products have similar target markets?
  • Which executional style of advertising was used themost?
  • If you are watching via streaming service -how is it changingadvertising? Discuss the advertising patterns.

Answer & Explanation Solved by verified expert
4.4 Ratings (578 Votes)
1 In the one hour prime time television show The Walking Dead 773 minutes were designated to commercials and advertising The commercials were broken down into 6 sets of commercials with the last set only to have one commercial in it The first set was 11656 seconds and there were four commercials The second set thru the fifth set had three commercials each and the times were 87352nd set 72473rd set 85254th set 72695th    See Answer
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