Wal-Mart is the largest retailer in the world and offers across to a large number...
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Wal-Mart is the largest retailer in the world and offers across to a large number of customers who shop in its stores. This allows Wal-Mart to pressure as suppliers into selling to them at the lowest possible prices --- even to the determine of those suppliers. This illustrates the concept of is marketing channels. intensive distribution integrated relationships channel power horizontal conflict none of the above
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