Walmart is a huge retailer but gets only about a quarter of its sales from outside...

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General Management

Walmart is a huge retailer but gets only about a quarter of itssales from outside the United States. Coles is one of the largestretailers in Australia and gets very little of its sales outsideAustralia. Based on your research
What factors should these top retailers consider in choosingcountries for internationalizing their operations?
What are the best markets for these firms to target for foreignexpansion?
What types of questions should management at each firm ask inassessing its readiness to internationalize?

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Factors to consider for international expansion WalMart and Coles are the leading retailers but their international presence is limited Therefore factors considered for international expansion are elaborated Distribution is a key to succeed in the consumer market and therefore logistics and infrastructure provided in the countries to build an excellent distribution system need to be considered by the companies Market characteristics such as customers preferences lifestyle shopping patterns local flavor values and traditions etc must be known to these companies to provide tailor made products and services as well as advertise without violating cultural norms and traditions Human skills See Answer

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