Visit three web services of fast moving consumer goods (FCMG)companies (for example Unilever and...

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Accounting

Visit three web services of fast moving consumer goods (FCMG)companies (for example Unilever and P&G). Is there evidence ofa segmented approach or are they mass marketing? Rank the threecompanies in terms of how well they segment their market andprepare a set of recommendations on how they could segment theirmarket further. 500 words

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Procter Gamble Database Marketing Direct to consumer channels complement indirect channels Reflectcom for customized cosmetics and related products Direct marketing is for a more targeted approach there is a chance of channel conflict if the channels are not managed well DBM in consumer markets uses geodemographics and information brought together on a relational basis which draw on See Answer

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In: AccountingVisit three web services of fast moving consumer goods (FCMG)companies (for example Unilever and P&G)....Visit three web services of fast moving consumer goods (FCMG)companies (for example Unilever and P&G). Is there evidence ofa segmented approach or are they mass marketing? Rank the threecompanies in terms of how well they segment their market andprepare a set of recommendations on how they could segment theirmarket further. 500 words