Vans, Inc. uses social media networks, its web site, traditional advertising and print ads. Since...
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Accounting
Vans, Inc. uses social media networks, its web site, traditional advertising and print ads. Since Vans is trying to institute integrated marketing communications, all these different brand contacts maintain ________ in design and tone.
Group of answer choices
Creativity
Consistency
Simplicity
Flexibility
Variety
2.
In the communication process, an actual product advertisement would be considered ________.
Group of answer choices
The product
Decoding
The medium
Encoding
The message
Answer & Explanation
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