value: 10.00 points The Rosa model of Mohave Corp. is currently manufactured as a very...

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value: 10.00 points The Rosa model of Mohave Corp. is currently manufactured as a very plain umbrella with no decoration. The company is considering changing this product to a much more decorative model by adding a silk-screened design and embellishments. A summary of the expected costs and revenues for Mohave's two options follows Rosa Umbrella Umbrella 27,000 units 27,000 units Estimated demand Estimated sales price Estimated manufacturing cost per unit $29.00 39.00 Direct materials Direct labor Variable manufacturing overhead Fixed manufacturing overhead $19.50 4.50 3.50 6.00 33.50 S 21.50 7.00 5.50 6.00 Unit manufacturing cost Additional development cost $12,000 Required 1. Determine the increase or decrease in profit if Mohave sells the Rosa Umbrella with the additional decorations. Rosa Umbrella Dec Incremental Umbrella Sales Revenue Variable Costs Contribution Margin Additional Development Costs Differential Profit (Loss) 2. Should Mohave add decorations to the Rosa umbrella? No Yes

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